Customer Insight and Marketing (5 cr)

Code: MAR001HH1AE-3070

Basic information of implementation


Enrollment
02.06.2025 - 17.10.2025
Enrollment for the implementation has begun.
Timing
20.10.2025 - 12.12.2025
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
ITBBA Business Information Technology
Teachers
Leena Korttilalli
Groups
ITE3PADIG1
Business Information Technology, 3rd semester, Digital Services, Pasila, group 1
CONTACT
Contact implementation
ITE3PAICI1
Business Information Technology, 2nd semester, ICT Infrastructure and Cloud Services, Pasila, group 1
ITE3PASOF1
Business Information Technology, 3rd semester, Software Development, Pasila, group 1
ITE3PAICB1
Business Information Technology, 3rd semester, ICT and Business, Pasila, group 1
Course
MAR001HH1AE

Evaluation scale

H-5

Schedule

On Tuesdays contact sessions in Pasila campus
On Wednesdays indenpendent team work

Implementation methods, demonstration and Work&Study

Contact
Blended
Virtual Nonstop

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.

You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.

Intro

In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.

Materials

Lectures in Moodle
Kotler & Keller: Marketing Management
Armstrong, Kotler et al: Principles of Marketing

Teaching methods and instruction

Contact session on Tuesdays at 11:00-13.30 hrs
Independent team work on Wednesdays at 11:00-13.30 hrs

Working life connections

-

Exam dates and re-exam possibilities

Exam in Moodle during the last week of the course
Retake during the last week of the course

Learning assignments

Two team assignments

Siirry alkuun