Customer Insight and Marketing (5 cr)
Code: MAR001HH1AE-3070
Basic information of implementation
- Enrollment
- 02.06.2025 - 17.10.2025
- Enrollment for the implementation has begun.
- Timing
- 20.10.2025 - 12.12.2025
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 45
- Degree programmes
- ITBBA Business Information Technology
- Teachers
- Leena Korttilalli
- Groups
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ITE3PADIG1Business Information Technology, 3rd semester, Digital Services, Pasila, group 1
-
CONTACTContact implementation
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ITE3PAICI1Business Information Technology, 2nd semester, ICT Infrastructure and Cloud Services, Pasila, group 1
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ITE3PASOF1Business Information Technology, 3rd semester, Software Development, Pasila, group 1
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ITE3PAICB1Business Information Technology, 3rd semester, ICT and Business, Pasila, group 1
- Course
- MAR001HH1AE
Evaluation scale
H-5
Schedule
On Tuesdays contact sessions in Pasila campus
On Wednesdays indenpendent team work
Implementation methods, demonstration and Work&Study
Contact
Blended
Virtual Nonstop
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.
You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.
Intro
In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.
Materials
Lectures in Moodle
Kotler & Keller: Marketing Management
Armstrong, Kotler et al: Principles of Marketing
Teaching methods and instruction
Contact session on Tuesdays at 11:00-13.30 hrs
Independent team work on Wednesdays at 11:00-13.30 hrs
Working life connections
-
Exam dates and re-exam possibilities
Exam in Moodle during the last week of the course
Retake during the last week of the course
Learning assignments
Two team assignments