Customer Insight and Marketing (5 cr)
Code: MAR001HH1AE-3065
Basic information of implementation
- Enrollment
- 01.08.2025 - 28.11.2025
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 01.08.2025 - 31.12.2025
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 1 - 250
- Degree programmes
- RESTO Hospitality and Tourism Management
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Contact
Blended
Virtual Nonstop
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.
You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.
Intro
In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.
Teaching methods and instruction
This is a demonstration (DEMO) implementation for students who already possess the knowledge and skills covered in the course. There are no lectures or meetings included in this course.