Customer Insight and Marketing (5cr)

Code: MAR001HH1AE-3065

Basic information of implementation

Enrollment: 01.08.2025 - 28.11.2025; Enrollment for the implementation has begun.

Timing: 01.08.2025 - 31.12.2025; Implementation is running.

ECTS Credits: 5 cr

Campus: Pasila Campus

Teaching languages: English

Seats: 1 - 250

Degree programmes: RESTO Hospitality and Tourism Management; INTBBA International Business; ITBBA Business Information Technology; STEM Sustainable Tourism and Event Management; EXPER Hospitality and Tourism Experience Management; COACH Sports Coaching and Management

Teachers: Veera Nguyen

Groups: DEMO
Demonstration

Course: MAR001HH1AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Contact
Blended
Virtual Nonstop

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.

You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.

Intro

In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.

Teaching methods and instruction

This is a demonstration (DEMO) implementation for students who already possess the knowledge and skills covered in the course. There are no lectures or meetings included in this course.