Customer Insight and Marketing (5 cr)

Code: MAR001HH1AE-3064

Basic information of implementation


Timing
12.01.2026 - 13.03.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Vierumäki Campus
Teaching languages
English
Seats
15 - 30
Degree programmes
COACH Sports Coaching and Management
Teachers
Tomi Paalanen
Groups
CONTACT
Contact implementation
LIE2VIA
Sports Coaching and Management, 2nd semester, Vierumäki
Course
MAR001HH1AE

Evaluation scale

H-5

Schedule

31.10. - 16.12.2022

Implementation methods, demonstration and Work&Study

Contact
Blended
Virtual Nonstop

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.

You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.

Intro

In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.

Materials

Material on Moodle

Teaching methods and instruction

- 6-8 lectures on customer insight and marketing
- Creating marketing plan

Working life connections

- the Finnish Sport Institute

Exam dates and re-exam possibilities

-

Internationality

Student will work in an international environment

Completion alternatives

- Customer persona (30%)
- Written marketing plan (50%)
- Presentations (20%)

Learning assignments

- Customer persona assignment
- Marketing plan

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