Customer Insight and Marketing (5 cr)
Code: MAR001HH1AE-3064
Basic information of implementation
- Timing
- 12.01.2026 - 13.03.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Vierumäki Campus
- Teaching languages
- English
- Seats
- 15 - 30
- Degree programmes
- COACH Sports Coaching and Management
- Teachers
- Tomi Paalanen
- Groups
-
CONTACTContact implementation
-
LIE2VIASports Coaching and Management, 2nd semester, Vierumäki
- Course
- MAR001HH1AE
Evaluation scale
H-5
Schedule
31.10. - 16.12.2022
Implementation methods, demonstration and Work&Study
Contact
Blended
Virtual Nonstop
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.
You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.
Intro
In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.
Materials
Material on Moodle
Teaching methods and instruction
- 6-8 lectures on customer insight and marketing
- Creating marketing plan
Working life connections
- the Finnish Sport Institute
Exam dates and re-exam possibilities
-
Internationality
Student will work in an international environment
Completion alternatives
- Customer persona (30%)
- Written marketing plan (50%)
- Presentations (20%)
Learning assignments
- Customer persona assignment
- Marketing plan