Customer Insight and Marketing (5 cr)

Code: MAR001HH1AE-3047

Basic information of implementation


Enrollment
02.01.2025 - 21.03.2025
Enrolment for the implementation has ended.
Timing
24.03.2025 - 16.05.2025
Implementation has ended.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
EXPER Hospitality and Tourism Experience Management
Teachers
Riitta Räisänen
Tiina Yrjölä
Groups
CONTACT
Contact implementation
REE2HA1
Hospitality and Tourism Experience Management, 2nd semester, Haaga
EXCH
EXCH Exchange students
Course
MAR001HH1AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Contact
Blended
Virtual Nonstop

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available in MyNet and in the implementation plan.

You can also obtain the required competence through Work & Study, in which you complete the course through the agreed upon and verified work tasks that meet the course requirements. More information and instructions for Work & Study are available in MyNet and in the implementation plan.

Intro

In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.

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