Strategic Branding (5 cr)

Evaluation scale

H-5

Schedule

Autumn 2025
Detailed course schedule can be found in Moodle.

Implementation methods, demonstration and Work&Study

- CONTACT, BLENDED, ONLINE

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.

Materials

Beverland, M. 2018. Brand Management: Co-creating Meaningful Brands. Sage. London.

Hollensen, S. 2020. Global Marketing. Pearson. Harlow, UK.

Keller, K. & Swaminathan, V. 2020. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Pearson. Harlow, UK.

Lecture materials, articles, cases, video clips, etc.

Teaching methods and instruction

Individual + team assignments + exam.

Working life connections

Strong connection to the business strategy.

Exam dates and re-exam possibilities

You will find the schedule of the course in Moodle.

Internationality

Strong international connection.

Completion alternatives

Ask your councelor.

Learning assignments

Individual + team assignments.

Assessment methods

Credits max. 100 from all assignments.