Strategic Branding (5 cr)
Code: MAR001AS2AE-3014
Basic information of implementation
- Timing
- 23.03.2026 - 15.05.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 15 - 60
- Degree programmes
- INTBBA International Business
- Teachers
- Anna Vähäsalo
- Groups
-
IBE4PAMARINTBBA, 4. semester, Pasila, Marketing and Sales
-
DBE4PCDBIDIGIBBA, 4th semester, Porvoo, gropu 1
-
ONLINEOnline implementation
-
EXCHEXCH Exchange students
- Course
- MAR001AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
- CONTACT, BLENDED, ONLINE
Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Intro
This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.