Strategic Branding (5 cr)

Code: MAR001AS2AE-3013

Basic information of implementation


Timing
23.03.2026 - 15.05.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 50
Degree programmes
INTBBA International Business
Teachers
Veera Nguyen
Groups
EVENING
Evening implementation
IBEB4PAMAR
INTBBA blended, 4. semester, Pasila, Marketing and Sales
CONTACT
Contact implementation
EXCH
EXCH Exchange students
Course
MAR001AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

- CONTACT, BLENDED, ONLINE

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.

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