Strategic Branding (5 cr)
Code: MAR001AS2AE-3012
Basic information of implementation
- Enrollment
- 02.06.2025 - 17.10.2025
- Enrollment for the implementation has begun.
- Timing
- 20.10.2025 - 12.12.2025
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 50
- Degree programmes
- INTBBA International Business
- Teachers
- Mia Roos
- Groups
-
CONTACTContact implementation
-
IBE4PAMARINTBBA, 4. semester, Pasila, Marketing and Sales
-
EXCHEXCH Exchange students
- Course
- MAR001AS2AE
Evaluation scale
H-5
Schedule
20.10-12.12.2025
Implementation methods, demonstration and Work&Study
- CONTACT, BLENDED, ONLINE
Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Intro
This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.
Materials
Brand theory of Aaker and Keller. Course material in Moodle.
More in detail in Moodle.
Teaching methods and instruction
Contact course. Pasila Campus. Active participation is recommended.
Working life connections
Strong connection to the business strategy.
Exam dates and re-exam possibilities
Exam at the end of the course. Date will be found in Moodle.
Internationality
Part of international studies concentrating on brand strategy.
Completion alternatives
Demonstration.
Learning assignments
Individual and teamwork applied.
Assessment methods
Credits by assingments + exam.