Strategic Branding (5 cr)

Code: MAR001AS2AE-3012

Basic information of implementation


Enrollment
02.06.2025 - 17.10.2025
Enrollment for the implementation has begun.
Timing
20.10.2025 - 12.12.2025
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 50
Degree programmes
INTBBA International Business
Teachers
Mia Roos
Groups
CONTACT
Contact implementation
IBE4PAMAR
INTBBA, 4. semester, Pasila, Marketing and Sales
EXCH
EXCH Exchange students
Course
MAR001AS2AE

Evaluation scale

H-5

Schedule

20.10-12.12.2025

Implementation methods, demonstration and Work&Study

- CONTACT, BLENDED, ONLINE

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.

Materials

Brand theory of Aaker and Keller. Course material in Moodle.
More in detail in Moodle.

Teaching methods and instruction

Contact course. Pasila Campus. Active participation is recommended.

Working life connections

Strong connection to the business strategy.

Exam dates and re-exam possibilities

Exam at the end of the course. Date will be found in Moodle.

Internationality

Part of international studies concentrating on brand strategy.

Completion alternatives

Demonstration.

Learning assignments

Individual and teamwork applied.

Assessment methods

Credits by assingments + exam.

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