Strategic Branding (5 cr)

Code: MAR001AS2AE-3008

Basic information of implementation


Enrollment
03.06.2024 - 18.10.2024
Enrolment for the implementation has ended.
Timing
21.10.2024 - 13.12.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
INTBBA International Business
Teachers
Mia Roos
Kevin Gore
Groups
CONTACT
Contact implementation
IBE4PAMAR
INTBBA, 4. semester, Pasila, Marketing and Sales
EXCH
EXCH Exchange students
Course
MAR001AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

- CONTACT, BLENDED, ONLINE

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.

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