Strategic Branding (5 cr)

Code: MAR001AS2AE-3002

Basic information of implementation

Enrollment
02.01.2024 - 12.01.2024
Enrolment for the implementation has ended.
Timing
15.01.2024 - 15.03.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
TRALI Business Administration
Teachers
Leena Korttilalli
Groups
TR3HECOM
Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä
CONTACT
Contact implementation
TR3HEMAR2
Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 2
TR3HEMAR1
Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
Course
MAR001AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

- CONTACT, BLENDED, ONLINE

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.

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