Strategic Branding (5 cr)
Code: MAR001AS2AE-3001
Basic information of implementation
- Enrollment
- 12.06.2023 - 18.08.2023
- Enrolment for the implementation has ended.
- Timing
- 21.08.2023 - 13.10.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 45
- Degree programmes
- TRALI Business Administration
- Teachers
- Mia Roos
- Leena Korttilalli
- Groups
-
TR3HEMAR2Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 2
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TR3HEMAR1Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
-
ONLINEOnline implementation
- Course
- MAR001AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
- CONTACT, BLENDED, ONLINE
Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Intro
This course will provide you with a foundational understanding of branding and its importance for business. With the aid of theory and case examples, you will learn how a brand is built nowadays for the modern consumer. Additionally, you will learn the tools to create a brand strategy and how to implement it. These competencies give you a solid basis on which to build for more advanced marketing studies, in which you can apply branding methods to add value to the customer.