Employee Experience and Employer Brand (5 cr)

Evaluation scale

H-5

Schedule

Detailed schedule is published when the course begins.

Implementation methods, demonstration and Work&Study

Depending on the implementation, learning takes place in contact lessons, as independent studies, teamwork and online-studies. The course includes the assessment of one’s own learning.


Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Intro

Are you a master’s student looking to explore the world of Employee Experience and Employer Branding? Take the next step in your people management journey! This course offers a unique opportunity to gain a comprehensive understanding of the topics related to EX and EB.

Materials

Learning materials are available on Course Moodle pages.

Teaching methods and instruction

The course is an intensive course with an online part in the beginning on May 2025.

Working life connections

Students apply their learning within their current or prior work environment.

Exam dates and re-exam possibilities

No exams.

Internationality

International perspective comes through case study, books, articles and assignments.

Learning assignments

The course consists of three key learning assignments:
A pre-assignment during the online part of the course: A case analysis introduction to employer branding
Employer branding group assignment during the intensive week
A report on employee experience, due one week after the intensive week.

Assessment methods

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.