Employee Experience and Employer Brand (5 cr)

Evaluation scale

H-5

Schedule

The course takes place during the time period from 23.10.2023 to 15.12.2023. The first course meeting will be held online on Thursday 26.10.2023, from 17:40 to 20:30.

Implementation methods, demonstration and Work&Study

Depending on the implementation, learning takes place in contact lessons, as independent studies, teamwork and online-studies. The course includes the assessment of one’s own learning.


Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Intro

Are you a master’s student looking to explore the world of Employee Experience and Employer Branding? Take the next step in your people management journey! This course offers a unique opportunity to gain a comprehensive understanding of the topics related to EX and EB.

Materials

Learning material will be announced in the beginning of the course.

Teaching methods and instruction

The course will be held as an ONLINE implementation and weekly lectures will be held online.

Working life connections

Learning material and assignments will deal with the practical questions in firms and other organizations. Students will apply their learning in practice.

Internationality

Teaching language is English. All learning material is in English and part of the learning materials are international.

Learning assignments

Learning methods in this course are virtual meetings, independent working, small group assignments and other assignments, such as multiple choice questionnaires, essays and online discussions.

Assessment methods

Contents
- Employer branding
- Employee experience
- Intrinsic and Extrinsic Motivation
- Employee Management
- Meaning of work and meaningfulness cognitive work
- Work shaping in cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand
- Wellbeing at work

Assessment criteria

Assessment criteria - grade 1

The student recognises different factors that have an effect on employee experience and can define theoretical concepts related to employee experience and employer branding. They can define some approaches to developing an employer’s brand and can explain factors that have an effect on well-being at work. They can explain how a positive culture and meaningful work is supported by workplace practices.

Assessment criteria - grade 3

In addition to the competences in grade 1, the student can apply theories to describe and analyse employee experience. They are able to use different formulas and assess how the employee experience is supported. They can recommend appropriate ways to measure employer brand. They can apply concepts presented during the course to develop positive organisational culture. They can assess internal communication in an organisation.

Assessment criteria - grade 5

In addition to the competences in grades 1 and 3, the student assesses factors connecting employee experience and employer brand. They are able to assess the methods for measuring employer experience and employer branding. They are able to produce and justify analysis and development planning in order to develop the employer experience and employer brand.