Managing CRM Processes (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

- Lessons
- individual and team assignments
- lots of practical exercises

The course can also be completed by demonstrating previously acquired skills. If you have prior knowledge of the course content, please get in touch with the teacher during the first week of implementation.

Intro

Do you want to understand how companies build strong customer relationships and why CRM is a critical part of today's business? This course will take you into the world of Customer Relationship Management (CRM) in a practical way, considering both the technological and business perspectives.
During the course, you will learn how CRM systems help manage customer data, streamline processes, and support strategic decision-making. You will discover how to automate marketing, how sales teams use CRM to increase efficiency, and how to integrate customer service processes into CRM. Additionally, the role of CRM in business strategy and its future considering new technologies will be examined.
By the end of the course, you will be able to design business processes in a CRM environment, master key terminology, and gain concrete experience in using a CRM system from both the end-user and administrator perspectives.