Digital Marketing in Hospitality and Tourism (5 cr)

Code: HOS025AS3AE-3003

Basic information of implementation


Timing
02.03.2026 - 08.05.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
RESTO Hospitality and Tourism Management
Teachers
Jussi Mertanen
Groups
MALTA2025K
Maltan opiskelijat Haaga kevät 2025, lukkariryhmä
CONTACT
Contact implementation
BLENDED
Blended implementation
EXCH
EXCH Exchange students
Course
HOS025AS3AE

Evaluation scale

H-5

Intro

The course "Digital Marketing in Hospitality and Tourism" emphasizes strategic thinking and planning within the current digital marketing environment. It covers various digital marketing channels and tools for analyzing and planning different types of online marketing. Understanding current terminology is essential for professional life, and this course will teach you the most important terms in digital marketing. We will also explore ongoing developments in artificial intelligence and marketing automation.

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