Digital Marketing in Hospitality and Tourism (5 cr)
Code: HOS025AS3AE-3002
Basic information of implementation
- Enrollment
- 02.01.2025 - 28.02.2025
- Enrolment for the implementation has ended.
- Timing
- 03.03.2025 - 09.05.2025
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- RESTO Hospitality and Tourism Management
- Teachers
- Jussi Mertanen
- Groups
-
MALTA2025KMaltan opiskelijat Haaga kevät 2025, lukkariryhmä
-
CONTACTContact implementation
-
BLENDEDBlended implementation
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EXCHEXCH Exchange students
- Course
- HOS025AS3AE
Evaluation scale
H-5
Intro
The course "Digital Marketing in Hospitality and Tourism" emphasizes strategic thinking and planning within the current digital marketing environment. It covers various digital marketing channels and tools for analyzing and planning different types of online marketing. Understanding current terminology is essential for professional life, and this course will teach you the most important terms in digital marketing. We will also explore ongoing developments in artificial intelligence and marketing automation.
Materials
Lecture materials, on Moodle, updated at the time of lectures.
Additional study materials and links on Moodle.
Literature:
Chaffey, Dave,Chadwick, Fiona: Digital Marketing. Pearson 2022. Eighth edition. Available as an e-book on the Haaga-Helia's library-site.
Lahtinen, Niko: Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More. Edward Elgar Publishing, 2023. Available as an e-book on the Haaga-Helia's library-site.
Assessment methods
Assessment criteria - grade 1
The student knows the basics of digital marketing, its challenges, and possibilities. Student can identify some trends in consumer behavior online and has a clue how to study these. S/he knows some of the differences between social media channels and can name some online marketing tactics, strategies and actions.
Assessment criteria - grade 3
The student understands the basics of digital marketing from different perspectives. S/he can identify major trends and aspects of consumer behavior online. S/he knows the pros and cons of various online channels and can analyze the case company’s online presence quite well. Marketing strategies, tactics, and actions are familiar to her/him.
Assessment criteria - grade 5
The student understands the different aspects of digital marketing The student can identify and analyze major trends in consumer behavior and social media. S/he knows the pros and cons of various social media channels and can analyze the case company’s social media presence in detail. Marketing strategies, tactics and actions are well discussed in the plan, backed up with a range of concrete examples from business life. The report includes a description of online performance measurement and monitoring tools.