Digital Marketing in Hospitality and Tourism (5 cr)
Code: HOS025AS3AE-3001
Basic information of implementation
- Enrollment
- 02.01.2024 - 22.03.2024
- Enrolment for the implementation has ended.
- Timing
- 25.03.2024 - 17.05.2024
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- RESTO Hospitality and Tourism Management
- Teachers
- Jussi Mertanen
- Groups
-
CONTACTContact implementation
-
MALTA2024KMaltan opiskelijat Haaga kevät 2024, lukkariryhmä
-
BLENDEDBlended implementation
-
EXCHEXCH Exchange students
- Course
- HOS025AS3AE
Evaluation scale
H-5
Intro
The course "Digital Marketing in Hospitality and Tourism" emphasizes strategic thinking and planning within the current digital marketing environment. It covers various digital marketing channels and tools for analyzing and planning different types of online marketing. Understanding current terminology is essential for professional life, and this course will teach you the most important terms in digital marketing. We will also explore ongoing developments in artificial intelligence and marketing automation.