Hospitality Brand Design (5 cr)
Code: HOS009RE1AE-3001
Basic information of implementation
- Enrollment
- 20.03.2023 - 21.03.2023
- Enrolment for the implementation has ended.
- Timing
- 23.10.2023 - 15.12.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 50
- Degree programmes
- HOST Strategic Hospitality Management
- Teachers
- Sari Auranen
- Markus Kauppinen
- Groups
-
HOST23AHOST autumn 23 group
-
VIRTUALVirtual implementation
- Course
- HOS009RE1AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
This course includes six modules and under each module, there is a number of valuable and insightful video lessons. Students work independently and in a self-directed manner according to the course timetable. Each Module includes a quiz and/or assignment.
Intro
Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers.