Hospitality Brand Design (5 cr)

Code: HOS009RE1AE-3001

Basic information of implementation


Enrollment
20.03.2023 - 21.03.2023
Enrolment for the implementation has ended.
Timing
23.10.2023 - 15.12.2023
Implementation has ended.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 50
Degree programmes
HOST Strategic Hospitality Management
Teachers
Sari Auranen
Markus Kauppinen
Groups
HOST23A
HOST autumn 23 group
VIRTUAL
Virtual implementation
Course
HOS009RE1AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

This course includes six modules and under each module, there is a number of valuable and insightful video lessons. Students work independently and in a self-directed manner according to the course timetable. Each Module includes a quiz and/or assignment.

Intro

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers.

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