Value Creation in Hospitality (5 cr)
Code: HOS008RE1AE-3004
Basic information of implementation
- Enrollment
- 01.01.2024
- Enrolment for the implementation has ended.
- Timing
- 23.03.2026 - 15.05.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Online Campus
- Teaching languages
- English
- Seats
- 15 - 100
- Degree programmes
- HOST Strategic Hospitality Management
- Teachers
- Markus Kauppinen
- Groups
-
VIRTUALVirtual implementation
-
HOST3HA1Strategic Hospitality Management, 3rd semester
- Course
- HOS008RE1AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
This course includes six modules and under each module, there is a number of valuable and insightful video lessons. Students work independently and in a self-directed manner according to the course timetable. Each Module includes a quiz.
Intro
Critical challenges facing the hospitality industry’s value creation models in the twenty-first century are increasing by the ever-changing customer expectations. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.
Materials
Course materials are included into Online modules