Globalization and internationalization (5 cr)

Evaluation scale

H-5

Schedule

See Moodle.

Implementation methods, demonstration and Work&Study

Project counseling and contact lessons. Class-based learning and team project, assignments, and independent work.
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See MyNet for further RPL information and instructions.

Materials

Hollensen, S. Global Marketing, newest edition, parts I, II & III
Cavusgil, Knight, Riesenberger. International Business, newest edition

Teaching methods and instruction

Students become familiar with the globalization of firms. They obtain skills for planning the internationalization of companies.

Working life connections

Teams of students draw up an internationalization plan for a Finnish SME. Each team chooses a different value chain activity (preferably related to sales) and a different target market. Special attention is given to cultural issues affecting business and the cultural intelligence required to be successful in the target market.

Exam dates and re-exam possibilities

Moodle exam during the last week of the module.

Learning assignments

See Moodle.

Assessment methods

Evaluation will be based on:
Introductory assignment (10%)
Individual report (10%)
Quiz on international business (20%)
Project: Internationalization plan for a company (50%)
Active participation in the class room assignments and project counselling classes (10%)

The project accounts for 50 percent of the grade and the rest of the work for the other 50 percent.