Globalization and internationalization (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Project counseling and contact lessons. Class-based learning and team project, assignments, and independent work.
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See MyNet for further RPL information and instructions.

Materials

Material on Moodle, data bases of Haaga-Helia library, and course books.

Course books:
Hollensen, S. Global Marketing, newest edition or

Any International business textbook published after 2013:
Wall, S., Minocha, S. and Rees, B. 2016 International Business
Wild, J.J. and Wild, K.L. 2016 International Business, The Challenges of Globalization.

Teaching methods and instruction

Contact lessons, individual and group assignments, project plan, and presentation of the project plan.

Working life connections

Internationalizatio plan is created for a Finnish SME.

Exam dates and re-exam possibilities

No exams.

Internationality

Internationalization plan.

Learning assignments

Assignments of Globalization and Internationalization

Individual Assignment 1. Articles related to international trade
Group Assignment 2: Team, target company
Group Assignment 3. Company and product analysis
Group Assignment 4: Choosing the target market
Individual Assignment 4: Individual essays/reports
Group Assignment 6: Competitor analysis
Group Assignment 7. Entry mode, operations strategy
Assignment 8. Budgeting calculations

Assessment methods

Evaluation will be based on:
Individual assignments (20 %)
Project report: Internationalization plan for a company (50 %)
Presentation of the internationalization plan (20 %)
Participation (10 %)