Globalization and Internationalization (5 cr)
Code: GLO1LH101A-3039
Basic information of implementation
- Enrollment
- 04.01.2021 - 15.01.2021
- Enrolment for the implementation has ended.
- Timing
- 18.01.2021 - 19.03.2021
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Malmi Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- HELI Degree Programme in Business Management
- Teachers
- Irma Mäkäräinen-Suni
- Groups
-
LH3MA1LH3MA1 HELI/Malmi/nuoret 3.lukukausi
-
EXCHEXCH Exchange students
- Course
- GLO1LH101A
Evaluation scale
H-5
Schedule
(1) Tuesday 19.1.2021 at 9.00 - 11.00 TEAMS session, Introduction to the course, Orientation to international business
(2) Friday 22.1.2021 at 12.00 - 14.00 Forming the groups in TEAMS
(3) Tuesday 26.1.2021 at 9.00 - 11.00 Readiness to internationalize, Company and product analysis
(4) Friday 29.1.2021 at 12.00 - 14.00 Value chain analysis
(5) Tuesday 2.2.2021 at 9.00 - 11.00 Internationalization theories, Target market analysis, PESTEL
(6) Friday 5.2.2021 at 12.00 - 14.00 Haaga-Helia Databases (Passport GMID, Statista)
(7) Tuesday 9.2.2021 at 9.00 - 11.00 Reasons for failure in international business, Competitor analysis
(8) Friday 12.2.2021 at 12.00 - 14.00 Competitor analysis (HH databases), Preparing the mid-term reports, DL 26.11.2020
(9) Tuesday 16.2.2021 at 9.00 - 11.00 Feedback of individual assignments, LECTURE: Market entry strategies 2/2
(10) Friday 19.2.2021 at 12.00 - 14.00 Feedback of the mid-term reports, Market entry strategies 1/2
WINTER HOLIDAY
(11) Tuesday 2.3.2021 at 9.00 - 11.00 Presentations, peer review, presentation template, help with the reports 1/2
(12) Friday 5.3.2021 at 12.00 - 14.00 Resources 1/2
(13) Tuesday 9.3.2021 at 9.00 - 11.00 Resources 2/2
(14) Friday 12.3.2021 at 12.00 - 14.00 Group work, preparing for presentations
(15) Tuesday 16.3.2021 at 9.00 - 11.00
(16) Friday 19.3.2021 at 12.00 - 15.00 Presentations of the internationalization plan, peer reviews
Implementation methods, demonstration and Work&Study
Project counseling and contact lessons. Class-based learning and team project, assignments, and independent work.
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process.
Tämä opintojakso on mahdollista ahotoida liiketalouden yleisinä näyttöpäivinä. Mikäli jo hallitset opintojakson tavoitteissa mainitut asiat, voit osoittaa osaamisesi näyttöpäivässä. Silloin sinun ei tarvitse osallistua opintojakson toteutukselle, vaan näytät osaamisesi ennakkotehtävillä ja näyttöpäivään osallistumalla. Älä siis ilmoittaudu toteutukselle MyNetissä.
Lisätietoa opintojakson ahotoinnista ja linkki näyttöpäivän ilmoittautumiseen löytyy Moodlesta. Siellä ovat myös kaikki näyttöön liittyvät ohjeet. Opettajaan ei tarvitse olla etukäteen yhteydessä.
(Kirjoita etusivun Etsi kursseja -hakuun Liiketalouden näytöt. Kirjaudu alustalle kurssiavaimella: näyttö.)
Materials
Hollensen, S. (2017). Global marketing (Seventh edition.). Harlow, United Kingdom: Pearson.
Teaching methods and instruction
Learning methods
learning materials: e-book, presentation slides (LECTURE) and lectures, web links, academic articles, videos (LEARN FROM VIDEOS)
individual learning assignments
group assignments
discussions in group forums (DISCUSSION)
individual quizzes (QUIZ)
Exam dates and re-exam possibilities
No exam
All the assignments must be submitted and passed
Internationality
Internationalization plan for an SME
Learning assignments
individual learning assignments
group assignments
discussions in group forums (DISCUSSION)
individual quizzes (QUIZ)
Assessment methods
Individual assignments (4), 30%, grading 1-5
Group assignments (6) --> Internationalization plan (group work), 50 %, grading 1-5
Presentation of the plan, 20 %, grading 1-5
QUIZZES (6), grading pass/fail