Brand Experience Development (5 cr)

Code: EXP4HM103-3005

Basic information of implementation


Enrollment
13.06.2022 - 21.10.2022
Enrolment for the implementation has ended.
Timing
24.10.2022 - 16.12.2022
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
ATBUM Degree Programme in Aviation and Tourism Business
LEBUM Degree Programme in Leading Business Transformation
BUTEM Degree Programme in Business Technologies
Teachers
Leena Korttilalli
Mario Passos Ascencao
Groups
EVENING
Evening implementation
MAEXPE
Experience Economy and Designing Services, Masters, Pasila
CONTACT
Contact implementation
EXCH
EXCH Exchange students
Course
EXP4HM103

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

This course uses blended learning pedagogical approaches, such as flipped classroom, supported by three main learning forms: (1) online contact learning; (2) directed learning; and (3) self-directed Learning. A proportion of the course hours provide the opportunity for online learning contact between students and experts (the facilitators and industry partners). Six to eight interactive online contact learning sessions will be available to participants via interactive learning methods. The forms of directed learning used are individual and team learning activities. Self-directed learning is also an important part of this course and participants are encouraged to develop their ability to learn on their own and thus to take more responsibility for setting the objectives of their study work. This course uses Moodle as the course’s virtual learning environment and Zoom and Microsoft Teams platforms for online learning contact sessions.

In short, this course provides:
* 24 hours of online contact teaching/learning
* 110 hours of directed and self-directed learning
* 1 hour of the assessment of one’s own learning

Recognition of prior learning (RPL)
If students have acquired the required competencies in previous work tasks, recreational activities or on another course, they can show their competencies via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning. Look at "Instructions to students (master)"

Intro

A brand is not a logo. This course focuses on the theories and practices of building strong brands and meaningful brand experiences.
“I’m Lovin’ It”, “America Runs on Dunkin” and “Betcha Can’t Eat Just One”. It is “The Last Place You Want To Go”. In this course, “Have it your Way”, and “Challenge Everything”, “Because You’re Worth It”. Join the course and “See what we Mean”. “We deliver” and for us it is like “A Diamond is Forever” and therefore “There is no Substitute”. “Just Do It!” and experience each lesson as “The happiest place on Earth.”

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