Digital Platforms and Channels to Global Markets (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Blended

Students will work in teams to implement a real life client project related to the digitalization efforts of an SME as part of this module. Students are expected to assume entrepreneurial responsibility for the client projects from start to finish. Teachers will act as coaches in the student's learning processes.

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Welcome to the Digital Platforms and Channels to Global Markets course. In this course digital channels and platforms are studied from the globalization point of view. You learn to analyse different digital channels, making a plan for a commissioning company of the target market and the relevant digital channels to enter the new target market.