Digital Platforms and Channels to Global Markets (5 cr)

Code: ENT015AS2AE-3002

Basic information of implementation

Enrollment
02.01.2025 - 10.01.2025
Enrolment for the implementation has ended.
Timing
13.01.2025 - 14.03.2025
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
TRALI Business Administration
INTBBA International Business
Teachers
Irma Mäkäräinen-Suni
Groups
CONTACT
Contact implementation
IBE4PASCM
INTBBA, 4. semester, Pasila, Supply Chain Management
BLENDED
Blended implementation
IBE4PAMAR
INTBBA, 4. semester, Pasila, Marketing and Sales
IBE4PACOM
INTBBA, 4. semester, Pasila, International Business Communication
EXCH
EXCH Exchange students
TR5HEENT
Tradenomi liiketalous, 5. lukukausi, Helsinki, yrittäjyys
Course
ENT015AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Blended

Students will work in teams to implement a real life client project related to the digitalization efforts of an SME as part of this module. Students are expected to assume entrepreneurial responsibility for the client projects from start to finish. Teachers will act as coaches in the student's learning processes.

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Welcome to the Digital Platforms and Channels to Global Markets course. In this course digital channels and platforms are studied from the globalization point of view. You learn to analyse different digital channels, making a plan for a commissioning company of the target market and the relevant digital channels to enter the new target market.

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