Expanding to Foreign Markets (5 cr)

Evaluation scale

H-5

Schedule

Detailed schedule in the Moodle.

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities. Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available. Other possible material provided/suggested by the teacher.

Teaching methods and instruction

Contact course. Active participation needed.

Working life connections

Strongly connected to business strategies.

Exam dates and re-exam possibilities

Detailed schedule in the Moodle.

Internationality

Strongly international.

Completion alternatives

Ask your councelor.

Learning assignments

Detailed schedule in the Moodle.

Assessment methods

Credits by the assignments.