Expanding to Foreign Markets (5 cr)
Code: ENT002TR1AE-3097
Basic information of implementation
- Enrollment
- 02.06.2025 - 15.08.2025
- Enrollment for the implementation has begun.
- Timing
- 18.08.2025 - 10.10.2025
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 45
- Degree programmes
- INTBBA International Business
- Teachers
- Timo Rima
- Marcus Störkel
- Groups
-
IBEB3PA1INTBBA blended, 3. semester, Pasila
-
EVENINGEvening implementation
-
CONTACTContact implementation
-
BLENDEDBlended implementation
-
EXCHEXCH Exchange students
- Course
- ENT002TR1AE
Evaluation scale
H-5
Schedule
Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry
Implementation methods, demonstration and Work&Study
Contact /Blended/ Virtual/ Evening/ Online
Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.
Intro
Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.
Materials
Hollensen, S. Global Marketing, newest edition, parts I, II & III
Teaching methods and instruction
6 contact classes Mondays in Pasila Campus and 2 classes online in Zoom 17:40-20:30
Individual Assignments
Working life connections
Individual task to analyze a firm's internationalization potential in a target market.
Exam dates and re-exam possibilities
All Tasks in Moodle
Internationality
Individual task to analyze a firm's internationalization potential in a target market.
Completion alternatives
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further DEMO course information and instructions
Learning assignments
5 individual learning assignments see Moodle
Assessment methods
See information in Moodle, the attendance for all classes will be affecting the grade:
From August 1, 2024, attendance is required for all Haaga-Helia course implementations—contact, online, and blended—during the scheduled teaching sessions.
If your absences exceed 25%, your grade will be lowered by one grade point.
If your absences exceed 50%, you will fail the course.