Expanding to Foreign Markets (5 cr)

Code: ENT002TR1AE-3097

Basic information of implementation


Enrollment
02.06.2025 - 15.08.2025
Enrollment for the implementation has begun.
Timing
18.08.2025 - 10.10.2025
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
INTBBA International Business
Teachers
Timo Rima
Marcus Störkel
Groups
IBEB3PA1
INTBBA blended, 3. semester, Pasila
EVENING
Evening implementation
CONTACT
Contact implementation
BLENDED
Blended implementation
EXCH
EXCH Exchange students
Course
ENT002TR1AE

Evaluation scale

H-5

Schedule

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

Hollensen, S. Global Marketing, newest edition, parts I, II & III

Teaching methods and instruction

6 contact classes Mondays in Pasila Campus and 2 classes online in Zoom 17:40-20:30
Individual Assignments

Working life connections

Individual task to analyze a firm's internationalization potential in a target market.

Exam dates and re-exam possibilities

All Tasks in Moodle

Internationality

Individual task to analyze a firm's internationalization potential in a target market.

Completion alternatives

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further DEMO course information and instructions

Learning assignments

5 individual learning assignments see Moodle

Assessment methods

See information in Moodle, the attendance for all classes will be affecting the grade:
From August 1, 2024, attendance is required for all Haaga-Helia course implementations—contact, online, and blended—during the scheduled teaching sessions.
If your absences exceed 25%, your grade will be lowered by one grade point.
If your absences exceed 50%, you will fail the course.

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