Expanding to Foreign Markets (5cr)

Evaluation scale

H-5

Schedule

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry

Implementation methods, demonstration and Work&Study

Implementation types: The course is offered through various flexible learning formats to accommodate different student needs. We offer 1. Contact implementations 2. Blended implementations: combination of face-to-face classes and online learning activities 3. Self-paced virtual implementation with no scheduled classes, allowing students greater flexibility to study at their own pace. 4. Evening implemenations to accommodate working students. 5.Online implementations with online sessions with the instructor.

Demonstration: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Students should enrol on the DEMO (demonstration) implementation in Peppi. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

In this course, there are two deliverables: a pre-assignment and a presentation. Pre-assignment is an essay that should be written where you discuss the learning objectives and course contents by reflecting them through your prior international business experience. It should describe your competences that you have gained in this field. When it is approved, you have to deliver a presentation about analysing intrenationalisation of a Finnish firm for a target market.

Work&Study: Students are able to acquire new competencies through practical work experience while studying at Haaga-Helia. Students can integrate learning from their workplace with their academic studies and earn credits for the skills and knowledge gained.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes, and strategies. You’ll explore various market entry modes that companies use to grow in different markets and learn how to compare and assess their suitability. You’ll gain insights into making reliable market assessments and understanding the impact of culture on international business operations. Additionally, you’ll examine the role of ethics, sustainability, and corporate social responsibility in global markets. Through participation in a company project, you’ll deepen your knowledge and apply theoretical concepts to practical situations.

Materials

Hollensen, S. Global Marketing, newest edition, parts I, II & III

Teaching methods and instruction

6 contact classes Mondays in Pasila Campus and 2 classes online in Zoom 17:40-20:30
Individual Assignments

Working life connections

Individual task to analyze a firm's internationalization potential in a target market.

Exam dates and re-exam possibilities

All Tasks in Moodle

Internationality

Individual task to analyze a firm's internationalization potential in a target market.

Completion alternatives

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further DEMO course information and instructions

Learning assignments

5 individual learning assignments see Moodle

Assessment methods

See information in Moodle, the attendance for all classes will be affecting the grade:
From August 1, 2024, attendance is required for all Haaga-Helia course implementations—contact, online, and blended—during the scheduled teaching sessions.
If your absences exceed 25%, your grade will be lowered by one grade point.
If your absences exceed 50%, you will fail the course.