Expanding to Foreign Markets (5 cr)

Evaluation scale

H-5

Schedule

Course is open between 18.8-10.10.2025. There are four deadlines the student needs to follow:

Individual assignments 1 and 2 - deadline 31.8.2025
Individual assignment 3 - deadline 14.9.2025
Individual assignment 4 - deadline 28.9.2025
Individual assignment 5 - deadline 10.10.2025

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities.
Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available.
Other possible material provided/suggested by the teacher.

Teaching methods and instruction

This course is a part of all Haaga-Helia's Bachelor's degrees and the student can participate in any implementation. This implementation is specifically aimed at students of Business Administration degree.

Inquiry learning
Own reading
Independent studying
Learning by doing

Working life connections

Cases and examples are connected to working life.

Exam dates and re-exam possibilities

No exam, only quizzes that needs to be done by the given deadline.

Internationality

International learning materials.
Cases are of international character

Completion alternatives

You can proceed in your studies by
- participating in courses
- using recognition of prior learning (transfer crediting and demonstrations i.e. RPL) or
- using work-based learning during studies (Work & Study)
Contact the teachers before the course starts if you have considerable prior learning about the subject already.

Learning assignments

Each individual should complete all quizzes and assignments.

Assessment methods

All quizzes will be assessed as indicated and different quizzes have different weights (see Moodle for detailed instructions).