Expanding to Foreign Markets (5 cr)

Code: ENT002TR1AE-3087

Basic information of implementation

Enrollment: 02.06.2025 - 15.08.2025; Enrollment for the implementation has begun.

Timing: 18.08.2025 - 09.01.2026; The implementation has not yet started.

ECTS Credits: 5 cr

Campus: Pasila Campus; Porvoo Campus

Teaching languages: English

Seats: 30 - 150

Degree programmes: TRALI Business Administration

Teachers: Rakhshanda Khan; Timo Rima

Groups: NONSTOP
NONSTOP -implementation; EVENING
Evening implementation; ABEV3PCAVI
Aviation Business, 3rd semester, Open Path Admission, Virtual; VIRTUAL
Virtual implementation; INSTRUCTED
Instructed virtual implementation

Course: ENT002TR1AE

Evaluation scale

H-5

Schedule

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

Hollensen, S. Global Marketing, newest edition, parts I, II & III

Teaching methods and instruction

Virtual learning in Moodle
Individual Assignments

Working life connections

Individual task to analyze a firm's internationalization potential in a target market.

Exam dates and re-exam possibilities

All Tasks in Moodle

Internationality

Individual task to analyze a firm's internationalization potential in a target market.

Completion alternatives

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further DEMO course information and instructions

Learning assignments

5 individual learning assignments, see Moodle

Assessment methods

See information in Moodle