Expanding to Foreign Markets (5 cr)

Code: ENT002TR1AE-3072

Basic information of implementation


Timing
05.08.2024 - 29.11.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Mondragon
Teaching languages
English
Seats
5 - 25
Degree programmes
INTBBA International Business
Teachers
Anna Kimberley
Diego Hernández Campos
Groups
INTBBA23SMON
International Business, Mondragon, Autumn 2023
CONTACT
Contact implementation
Course
ENT002TR1AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities. Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available. Other possible material provided/suggested by the teacher.

Siirry alkuun