Expanding to Foreign Markets (5 cr)
Code: ENT002TR1AE-3072
Basic information of implementation
- Timing
- 05.08.2024 - 29.11.2024
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Mondragon
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- INTBBA International Business
- Teachers
- Anna Kimberley
- Diego Hernández Campos
- Groups
-
INTBBA23SMONInternational Business, Mondragon, Autumn 2023
-
CONTACTContact implementation
- Course
- ENT002TR1AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Contact /Blended/ Virtual/ Evening/ Online
Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.
Intro
Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.
Materials
Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities. Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available. Other possible material provided/suggested by the teacher.