Expanding to Foreign Markets (5cr)

Evaluation scale

H-5

Schedule

Course is open between separate timetable.

Implementation methods, demonstration and Work&Study

Implementation types: The course is offered through various flexible learning formats to accommodate different student needs. We offer 1. Contact implementations 2. Blended implementations: combination of face-to-face classes and online learning activities 3. Self-paced virtual implementation with no scheduled classes, allowing students greater flexibility to study at their own pace. 4. Evening implemenations to accommodate working students. 5.Online implementations with online sessions with the instructor.

Demonstration: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Students should enrol on the DEMO (demonstration) implementation in Peppi. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

In this course, there are two deliverables: a pre-assignment and a presentation. Pre-assignment is an essay that should be written where you discuss the learning objectives and course contents by reflecting them through your prior international business experience. It should describe your competences that you have gained in this field. When it is approved, you have to deliver a presentation about analysing intrenationalisation of a Finnish firm for a target market.

Work&Study: Students are able to acquire new competencies through practical work experience while studying at Haaga-Helia. Students can integrate learning from their workplace with their academic studies and earn credits for the skills and knowledge gained.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes, and strategies. You’ll explore various market entry modes that companies use to grow in different markets and learn how to compare and assess their suitability. You’ll gain insights into making reliable market assessments and understanding the impact of culture on international business operations. Additionally, you’ll examine the role of ethics, sustainability, and corporate social responsibility in global markets. Through participation in a company project, you’ll deepen your knowledge and apply theoretical concepts to practical situations.

Materials

Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities. Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available. Other possible material provided/suggested by the teacher.

Teaching methods and instruction

Inquiry learning
Own reading
Independent studying
Learning by doing

Working life connections

Cases and examples are connected to working life.

Exam dates and re-exam possibilities

Exams and quizzes are available and each participant is allowed to to take quizzes at own speed during the course time.

Internationality

- Participants are of different nationalities
- Cases are of international character

Completion alternatives

You can proceed in your studies by
- using recognition of prior learning (transfer crediting and demonstrations (i.e. RPL) or
Contact the teachers before the course starts if you have considerable prior learning about the subject already.

Learning assignments

Each individual should complete all quizzes and assignments.

Assessment methods

All quizzes will be assessed as indicated and different quizzes have different weights (see Moodle for detailed instructions).