Expanding to Foreign Markets (5 cr)

Evaluation scale

H-5

Schedule

Classes every WED
Time: 08:30-13:45
In period 2 (weeks 43-50). Please check the weekly schedule for contents from the course Moodle page and in Tuudo.
Classroom: 1421 at Porvoo Campus.

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

List of reading (books, articles, web sites etc..) will be provided in the lectures
Hollensen, S. (2017) Global Marketing. Pearson. Seventh edition
Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities.
Working life connections

Teaching methods and instruction

Inquiry learning
Peer-to-peer learning
Lectures, guest lectures and workshops
Case studies and reading circles
Independent studying and teamwork
Learning material and recommended literature

Working life connections

Guest lecturers,
Case studies
Internationalization process

Exam dates and re-exam possibilities

No written exam

Internationality

International learning materials.
Learning assignments
International participants

Completion alternatives

You can proceed in your studies by
- participating in courses
- using recognition of prior learning (transfer crediting and demonstrations i.e. RPL) or
- using work-based learning during studies (Work & Study)

Learning assignments

Internationalization project assignment

Assessment methods

Individual assignments 30 %
Project work 70 %