Expanding to Foreign Markets (5 cr)

Evaluation scale

H-5

Schedule

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

Hollensen, S. Global Marketing, newest edition, parts I, II & III

Teaching methods and instruction

Project counseling and contact lessons. Class-based learning and team project, assignments, and independent work.
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further RPL information and instructions

Working life connections

Team project of researching a Finnish start up company's market possibilities

Exam dates and re-exam possibilities

Home exam during the course final week in December. Re-exam upon request for anybody not attending the exam during the coming 6 months.

Internationality

Team project of researching a Finnish start up company's market possibilities

Completion alternatives

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further RPL information and instructions

Learning assignments

Team project throughout the course including report and presentation at the final week.
Online discussion of current international topics affecting global trade
Individual report writing assignment (from the project)
Home examination of the scheduled topics
Assessment of individual learning
Test your knowledge quizes for practicing to the home work

Assessment methods

Teamwork 50% subgrade 1-5 in Peppi
Individual 50% subgrade 1-5 in Peppi