Digital Marketing in Modern Business (5 cr)

Code: COM8HH009-3030

Basic information of implementation

Enrollment
02.01.2023 - 19.05.2023
Enrolment for the implementation has ended.
Timing
22.05.2023 - 07.07.2023
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
1 - 200
Degree programmes
HELI Degree Programme in Business Management
Teachers
Lasse Rouhiainen
Groups
VIRTUAL
Virtual implementation
SUMMER
Summer studies
Course
COM8HH009

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

The course consists of virtual learning and independent work.
100% virtual course
Forum discussions and participation is an important part of the course
Student can access the course material (video tutorials and materials) in Moodle

Intro

This course will introduce you to the valuable technics of digital marketing such as content marketing, search engine optimization (SEO), email marketing, WhatsApp Marketing.

You will understand the importance of artificial intelligence in digital marketing and discover some powerful AI-based digital marketing tools. No previous knowledge of digital marketing is needed to participate in this course.

Past student comment:
“This course has given me a lot of up-to-date information and knowledge about today’s digital marketing business. For example, I discovered several artificial intelligence tools for content marketing and learned how to do an effective digital marketing strategy. All in all, I highly recommend this course to everyone.“
Marika Viherlaiho

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