Personal Branding in LinkedIn (1 cr)

Evaluation scale

H-5

Schedule

After the instructor has accepted the enrollment, the students may sent their completed learning task to the instructor any time during the academic year, preferably three weeks before the desired registration of the grade.

Implementation methods, demonstration and Work&Study

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

Materials

Internet sources
Other sources

Teaching methods and instruction

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

Working life connections

It is recommended that the student gather feedback from peers in the business community before submitting the task to the instructor.

Internationality

The language of the profile is English and the profile must be designed for an international audience.

Completion alternatives

The student may present their existing LinkedIn profile with possible modifications.

Learning assignments

“Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” (LinkedIn.)
Study the various sources about how to create and enhance a useful professional LinkedIn profile.
http://university.linkedin.com
à LinkedIn Profile Checklist
Build a useful professional LinkedIn profile for yourself.
Do not give your personal address and phone number.
Use and update your existing LinkedIn profile if applicable or create a new profile.
Make it look professional. It is for your career development and should enable an interview for the job.
Add links to websites you wish to promote, such as your blog, organizations you belong to, or other helpful sites if applicable.
Rename your links to include meaningful keywords (for example, call it “Jim’s Fashion Blog” instead of “My Blog”).
Connect with people you have worked with and with professionally relevant groups.
Use the LinkedIn status update function (“Share an update”).
Gather feedback about your profile from your peers to improve it before submitting your work to the instructor.
Send a notification of your completed task to the instructor by email as follows:
From your official school email with your real name.
To jaana.pylvanen@haaga-helia.fi.
Write mylinkedin in the subject field. Otherwise your email will not be received.
Include a link to your LinkedIn profile.
Include a brief text of how you assess your own work using the three criteria in the assessment matrix below.
Mention your degree programme in your email.
Remember to include your student number in your email.
Answer the possible questions that the instructor may ask you by email.

Assessment methods

LinkedIn profile 100%