Creative Solutions in Marketing and Communications (5 cr)

Code: COM4LE202-3006

Basic information of implementation


Enrollment
02.01.2024 - 12.01.2024
Enrolment for the implementation has ended.
Timing
15.01.2024 - 17.05.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
SEBBA Degree Programme in Business Service Solutions and Languages
Teachers
Mia-Maria Salmi
Heta-Liisa Malkavaara
Groups
LS6A
LS6A Sihkon 6. työkausi
LS6D
LS6D Sihkon 6. työkausi
LE6B
LE6B MuBBa 6. työkausi
LS6B
LS6B Sihkon 6. työkausi
CONTACT
Contact implementation
LE6A
LE6A MuBBA 6. työkausi
BLENDED
Blended implementation
EXCH
EXCH Exchange students
Course
COM4LE202

Evaluation scale

H-5

Schedule

The course spans over approximately 11 - 12 weeks during the both study periods in spring 2024. The date of the kick-off meeting will be informed to all students who have enrolled to the course. The sessions will follow the time table of the course and the more detailed schedule will be introduced at the kick-off.

Implementation methods, demonstration and Work&Study

Project work
Team meetings & team work
Consultation sessions with the instructors and / or with the client
Supporting lectures if needed

Student having strong experience in marketing and corporate communications can possible replace the course by proving the required knowledge by writing a career story with supporting portfolio and presenting it to the instructor and students of the course. If a student would like to proceed according to the RPL process s(he) should contact the instructor of the course during the pre-enrolment week or latest when attending the first lecture.

Materials

The materials will be based on the project in question.

Teaching methods and instruction

Creative Solutions in Marketing and Communications is a course which is focused on learning by doing. The course is based on authentic co-operation with a client. The student group will work hands-on with a tailor-made assignment which aims at developing creative solutions for the commissioning organization. The students will apply their knowledge in the field of marketing and communication and learn more about customer insight as well as the topics in question. In addition, each student will hone his/her competence in collaboration and professional presentation.

The course is implemented as a project. The students work in project teams according to the client brief and team assignments. Supporting lectures, workshops and team meetings will be arranged throughout the course.

Learning objectives are as follows: Upon successful completion of the course, the student
- learns to apply marketing and communications knowledge into practice with a help of a client project or assignment which concentrates on creating innovative solutions for the commissioning party.
- learns to act and work professionally in a project team.
- understands the importance of customer understanding and orientation.

Working life connections

The course is based on collaboration with a client.

Exam dates and re-exam possibilities

No exam (unless learning and the project in question could benefit from it. This will be informed in more detail at the kick-off of the project).

Internationality

Students with diverse backgrounds, representing various nationalities are warmly welcome. The project itself might also incorporate multicultural topics and issues (all this will depend on the assignment).

Completion alternatives

If a student has acquired sufficient competence in regard to the learning objectives, recognition of prior learning (RPL) is possible. More information about RPL on the website of Haaga-Helia (section for students). RPL should also be negotiated with the advisors of the course.

Learning assignments

The project and assignments will be informed.

Assessment methods

Assessment criteria - grade 1
Student can apply some marketing and communications knowledge into practice.
Student can only partly work professionally in a project team.
Student can only partly understand the task and customer expectations.
Student can collect and share relevant materials and participate on group discussions.
Student is able to present the results of the project to the target organization.

Assessment criteria - grade 3
Student can apply marketing and communications knowledge into practice.
Student can work professionally in a project team.
Student understands the task and customer expectations.
Student can collect and share relevant materials and participate on group discussions.
Student is able to present the results of the project and provide some grounds for the solutions and development ideas for the target organization.

Assessment criteria - grade 5
Student can apply very well marketing and communications knowledge into practice.
Student works professionally and actively in a project team.
Student can internalize the task and meet customer expectations.
Student can collect and share relevant materials and participate on group discussions.
Student is able to present fluently and comprehensively the results of the project and provide grounds for the solutions and development ideas for the target organization in a consistent way.

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