Leading Creative Planning and Production (5 cr)

Evaluation scale

H-5

Schedule

Intensive implementation, which consists of three workshops and group work between them.
Saturday 26 October 2024 from 9 am to 3 pm
Saturday 9 November 2024 from 9 am to 3 pm
Saturday 30 November 2024 from 9 am to 3 pm
In addition, the groups have the opportunity to receive coaching from the teacher (online) between the workshops at a separately agreed time.

Implementation methods, demonstration and Work&Study

This course has strong emphasis is team work and it also requires self-directive approach to the creative project. Students work in creative teams doing a project (concept + content) based on a brief provided by a non-profit organization. In addition to team work, course learning methods include contact lessons, independent information search and online studies. Students will also be discussing their learning and the creative project in form of a reflection journal.

Materials

Available in the Moodle when the course begins.

Teaching methods and instruction

After completing the course, the student knows how to plan and lead a creative process and multi-channel content production.
In the course, a group project is done, where a concept and content are created according to the given brief.
NOTE The teaching is partially shared with the Finnish sister implementation, but in those instances English is being used.

Working life connections

The group work focuses on the development of the organization chosen by the students.

Exam dates and re-exam possibilities

-

Internationality

International and English language sources are used in the course.

Completion alternatives

Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.

Learning assignments

Creative concept and content plan to be done as a group work (weight: 60%)
Exam (weight 40%)

Assessment methods

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.

Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.