Leading Creative Planning and Production (5 cr)

Evaluation scale

H-5

Schedule

Intensive implementation consisting of three workshops and group work between them.
Saturday 29.10.2022 at 9-15
Saturday 12.11.2022 at 9-15
Saturday 3.12.2022 at 9-15
In addition, the groups have the opportunity to receive coaching (online) from the teacher at a time to be agreed between the workshop.

Implementation methods, demonstration and Work&Study

This course has strong emphasis is team work and it also requires self-directive approach to the creative project. Students work in creative teams doing a project (concept + content) based on a brief provided by a non-profit organization. In addition to team work, course learning methods include contact lessons, independent information search and online studies. Students will also be discussing their learning and the creative project in form of a reflection journal.

Materials

Will be available in Moodle.

Teaching methods and instruction

After completing the course, the student is able to plan and lead creative process and multichannel content production.
During the course, students form teams that create a concept and content in accordance with a given brief.
NOTE There are both Finnish and English speaking students in the course.

Working life connections

Team work relates to professional practices.

Completion alternatives

Recognition of prior learning, following the instructions on Haaga-Helia's students' pages.

Learning assignments

Creative concept and content plan (weight: 60%)
Learning diary (weight 40%)

Assessment methods

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.

Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.