Digital Marketing Technologies (5 cr)

Evaluation scale

H-5

Schedule

Detailed weekly themes, as well as assignments will be announced when course Moodle opens, on 24.10 the latest. But the teaching hours as well as Zoom information is below:

Thu 27.10 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Course Kick Off - mandatory attendance
Thu 10.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 17.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 24.11 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 01.12 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 08.12 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165

Implementation methods, demonstration and Work&Study

Depending on the implementation, learning methods include contact lessons, independent studies, project work, teamwork and online studies. Course requires independent, autonomous and experimental approach to information search and learning. The assessment of one’s own learning is an obligatory part of the course.

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. Instructions for recognising and validating prior learning (RPL) will be given by the teacher(s) at the beginning of the course.

Intro

Digital marketing landscape is changing at a record pace. New technologies emerge and global trends like artificial intelligence and data protection legislation provide endless opportunities and challenges to companies of all sizes. Unlike in the past, when all one had to do was to create a plan and follow it, digital marketers today have to engage in a continuous process of planning, ideation, testing, measurement, evaluation and development. This digital marketing technology course offers the basics and an up-to-date overview of digital marketing processes and tools and, above all, a new way of thinking where results come from agile and iterative experiments and testing.

Materials

Mostly online materials provided by the teacher and the materials acquired by the students themselves.

Teaching methods and instruction

Pedagogical approach is Autonomous and Experimental Learning

"A goal-oriented and self-directed approach to learning whereby learners take responsibility for setting their own learning objectives, selecting suitable learning strategies and methods for specific purposes, and monitoring and evaluating their efforts, improvements and practical results, making use of the support of relevant learning communities and collaboration partners, both online and offline".

Participation to Zoom sessions is not mandatory, but primary support from the teacher is available during those. Active participation also has positive impact on the course evaluation

Working life connections

Visitors / visit and course assignments that are strongly related to working life.

Exam dates and re-exam possibilities

NA

Completion alternatives

Depending on the implementation, learning methods include contact lessons, independent studies, project work, teamwork and online studies. Course requires independent, autonomous and experimental approach to information search and learning. The assessment of one’s own learning is an obligatory part of the course.

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. Instructions for recognizing and validating prior learning (RPL) will be given by the teacher(s) at the beginning of the course.

Learning assignments

To be announced in the course kick off