Digital Marketing Technologies (5cr)

Evaluation scale

H-5

Schedule

Ma 06.09. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 13.09. 17:40 - 20:30 INDEPENDENT STUDY NO ZOOM
Ma 20.09. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 27.09. 17:40 - 20:30 INDEPENDENT STUDY
Ma 04.10. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 11.10. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 25.10. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 01.11. 17:40 - 20:30 INDEPENDENT STUDY NO ZOOM
Ma 08.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 15.11. 17:40 - 20:30 INDEPENDENT STUDY NO ZOOM
Ma 22.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 29.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62576717850
Ma 06.12. 17:40 - 20:30 INDEPENDENT STUDY NO ZOOM
Ma 13.12. 17:40 - 20:30 INDEPENDENT STUDY NO ZOOM.

Implementation methods, demonstration and Work&Study

Depending on the implementation, learning methods include contact lessons, independent studies, project work, teamwork and online studies. Course requires independent, autonomous and experimental approach to information search and learning. The assessment of one’s own learning is an obligatory part of the course.

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. Instructions for recognising and validating prior learning (RPL) will be given by the teacher(s) at the beginning of the course.

Intro

Digital marketing landscape is changing at a record pace. New technologies emerge and global trends like artificial intelligence and data protection legislation provide endless opportunities and challenges to companies of all sizes. Unlike in the past, when all one had to do was to create a plan and follow it, digital marketers today have to engage in a continuous process of planning, ideation, testing, measurement, evaluation and development. This digital marketing technology course offers the basics and an up-to-date overview of digital marketing processes and tools and, above all, a new way of thinking where results come from agile and iterative experiments and testing.

Teaching methods and instruction

Pedagogical approach is Autonomous and Experimental Learning

"A goal-oriented and self-directed approach to learning whereby learners take responsibility for setting their own learning objectives, selecting suitable learning strategies and methods for specific purposes, and monitoring and evaluating their efforts, improvements and practical results, making use of the support of relevant learning communities and collaboration partners, both online and offline".

Course follows the the customer journey approach and themes where there
1st is Lecture and introduction of Theme assignments
Followed by “Independent study” where students get familiar with the theme and materials, look for information, engage with each other on the discussion forum and write their learning diary

Learning assignments

The main assignments of this autonomous-learning-based course are exam, the reflection journal (final assignment) and experimental development project (attachment to final assignment) that will be documented together. In addition to these, you will have smaller assignments and weekly trigger assignments on Moodle.

Evaluation:

10 % Exam (motivational orientation assignment)

40 % Final assignment (learning journal including documentation of experimental development project (attachment to final assignment)

50 % Smaller assignments and weekly Moodle activity & Zoom participation, including weekly assignments, discussion forum activity, and online certificates (Hubspot or similar)