Digital Marketing Technologies (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Depending on the implementation, learning methods include contact lessons, independent studies, project work, teamwork and online studies. Course requires independent, autonomous and experimental approach to information search and learning. The assessment of one’s own learning is an obligatory part of the course.

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. Instructions for recognising and validating prior learning (RPL) will be given by the teacher(s) at the beginning of the course.

Intro

Digital marketing landscape is changing at a record pace. New technologies emerge and global trends like artificial intelligence and data protection legislation provide endless opportunities and challenges to companies of all sizes. Unlike in the past, when all one had to do was to create a plan and follow it, digital marketers today have to engage in a continuous process of planning, ideation, testing, measurement, evaluation and development. This digital marketing technology course offers the basics and an up-to-date overview of digital marketing processes and tools and, above all, a new way of thinking where results come from agile and iterative experiments and testing.