H2H Communication (5 cr)

Evaluation scale

H-5

Schedule

The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone

Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams

Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work

Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,

Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H

Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)

Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations

Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)

Implementation methods, demonstration and Work&Study

Course is a combination of class room lectures, independent study, projects, small group exercises and virtual learning.

The assessment of one’s own learning is an obligatory part of the course.

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email.

Intro

Marketing today is not so much about organisations, products or services as it is about people. In a nutshell that is what H2H marketing is about.

Humanizing your marketing builds trust and affects into people’s emotions. But how to do it? Enroll in the H2H Communications course to find out. During the course, you will find new human and customer-driven perspectives to marketing communications at both tactical and strategic level, enabling you to reach your target audiences better.

Materials

Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.

+ Learning material provided by lecturer and acquired by the students.

Teaching methods and instruction

Participation:

Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.

Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually

The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection

Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".

Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23

Working life connections

Course material and topics translate into working life situations, abilities and know-how.
Guest Lecturer / Visit.

Exam dates and re-exam possibilities

Information will be provided in Moodle once that opens

Internationality

Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).

Completion alternatives

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08

Learning assignments

Details will be shared in Moodle and in the course Kick Off .

Course assignments and grading will be as follows (max 100 p):

Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p.

The extra assignments are optional to compensate for lack of participation to workshops/teamwork.