H2H Communication (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Course is a combination of class room lectures, independent study, projects, small group exercises and virtual learning.

The assessment of one’s own learning is an obligatory part of the course.

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email.

Intro

Marketing today is not so much about organisations, products or services as it is about people. In a nutshell that is what H2H marketing is about.

Humanizing your marketing builds trust and affects into people’s emotions. But how to do it? Enroll in the H2H Communications course to find out. During the course, you will find new human and customer-driven perspectives to marketing communications at both tactical and strategic level, enabling you to reach your target audiences better.