Strategic Brand Management (5 cr)

Evaluation scale

H-5

Schedule

See https://lukkarit.haaga-helia.fi/# - also Zoom links are there

17.1-28.2.2022 Phase A Concepts
Mo 17.1 at 17.40-20.00 Zoom: Course Kick Off session

Fr 28.1 DL for Assignment 1 DL: orientation and introduction (Flipgrid)
Fr 25.2 DL for Assignment 2: Exam (Moodle)

28.2-06.03.2022 Greenwich University International Week for Marketing Master Students

Main deliverables will be the team project + individual reflection from the week. In addition, there will be guest lecturers from international speakers and other (also fun!) activities that students can attend during the week. The detailed schedule and agenda will be confirmed later.

If students choose to attend the International week and do the assignments those activities compensate for the assignment 5 (development plan).

28.2.-4.4.2022 Phase B: Application
Mo 28.2 at 17.40-20.30 Zoom: Introduction to the phase B

Fri 11.3 DL for Assignment 3: choosing own focus area (Moodle), 0 points
Fr 1.4 DL for Assignment 4: Current state analysis (Moodle), max 30 points

Phase C: Development 5.4.-21.5.2022
Mo 4.4 at 17.40-20.00 Zoom: Introduction to the phase C

Fr 20.5 DL FOR Assignment 5: Development Plan (Moodle), max 25 points (Not needed by those who complete the team project + reflection of of the International Week)
Fr 20.5 DL FOR Assignment 6: Evaluations of own learning + course feedback

Implementation methods, demonstration and Work&Study

The course is implemented as an virtual-course. with optional online Zoom-sessions. Students work independently and in a self-directed manner according to the course timetable.

The assessment of one’s own learning is an obligatory part of the course.

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Materials

Materials in Moodle and materials acquired by the students + team work and lectures in Greenwich University marketing departments (Masters) international week

Teaching methods and instruction

It is possible to compete the course 100 % virtually but even in that case attendance to Course Kick Off on 17.01 .22 at 17.40-20.00 is highly recommended.

On 28.2-6.3.22 students have an opportunity to take part in Greenwich University marketing Master Program's international week. See insights on co-operation from last year here:

https://esignals.fi/en/category-en/education/insightful-international-week/#cc63c59e

Course Moodle will open latest on 15.01.2022.

Questions about the course preferably by email but you can also contact teacher's by phone: number is +358 40 544 7397. If I don't answer the call, please leave a message so I can call you back.

Working life connections

Guest Lectures by business representatives 28.2-6.3.22 as part of Greenwich University marketing departments (Masters) international week (last year for example Nike and Finnair).

Internationality

Greenwich University Marketing departments' (Masters) international week 28.2-6.3.22 .

Completion alternatives

Process for recognition of prior learning (RPL) will be shared in the course Kick Off.