Krea Event Management (5cr)

Evaluation scale

H-5

Schedule

The virtual course takes place during 3rd period 20.1. - 20.3.2020

Implementation methods, demonstration and Work&Study

Students provide event management and marketing services to client companies and/or other cooperation partners as part of the operations of Creative Agency Krea (www.krea.fi). The students learn to take entrepreneurial responsibility for planning and implementing the projects as agreed with the client/cooperation partner.

If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.

Teaching methods and instruction

The purpose of the course is to make student familiar with processes of implementing a successful event to match the event’s objectives and integrated corporate communications. The student understands the importance of interaction and participation in making the various stakeholders committed to the event, organisation and brand. The student masters project management skills needed for event planning, implementation and evaluation, as well as analyses the event planning process and outcome from the perspective of success. The student also works successfully with a student team and client organisation.

Learning assignments

The course will have 4 assignments to be worked individually according to the schedule. One of the assignments require attending one event during the course.