Digital Experience Design (10 cr)

Evaluation scale

H-5

Schedule

Week 3 Study the course description and contents.

Week 4 Consumer behaviour, trends and target market.

Week 5 Consumer behaviour, trends and target market. Deadline Part 1.

Week 6 Operational environment.

Week 7 Operational environment - continues.

Week 8 Winter holiday.

Week 9 Competition. Deadline Part 2.

Week 10 Experience Economy. Read the book!

Week 11 Experience Economy: elements of experiences.

Week 12 Intensive week.

Week 13 Experience Economy: engagement, storification, personalisation, authenticity. Deadline Part 3.

Week 14 Digital tools for creating experiences.

Week 15 Digital tools for creating experiences. Deadline Part 4.

Week 16 Digital experience development process.

Week 17 Marketing plan for the digital experience. Deadline Part 5.

Week 18 Revising the final report based on feedback for each part.

Week 19 Deadline for the final report.

Week 20 Feedback.

Implementation methods, demonstration and Work&Study

a) This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-5. Assessment of one's own learning.

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Alexander, B. 2011. New digital storytelling. Creating narratives with new media.

Csikszentmihalyi, M. 1990. Flow: The psychology of optimal experience.

Gioglio, J. & Walter, E. 2014. Power of visual storytelling. How to use visuals, videos and social media to market your brand.

Grönroos, C. 2007. Service management and marketing.

Jensen, R. 1999. Dream society.

Heath, C. & Heath, D. 2008. Made to Stick: Why Some Ideas Survive and Others Die.

Page, S.J. 2009. Tourism management: managing for change.

Pine, J. & Gilmore, J. 2011. The experience economy.

Pine, J. & Korn, K. 2011. Infinite possibility – creating customer value on the digital frontier.

Smith, P.R. & Chaffey, D. 2013. eMarketing Excellence – the Heart of eBusiness.

Swarbrooke, J. & Horner, S. 2016. Consumer behaviour in tourism.

Trade journals and magazines, studies by international organisations (e.g. OECD, UNWTO, WTTC, WEF) and other electronic sources.

Teaching methods and instruction

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-5. The assessment of one’s own learning

Working life connections

The course contents and sources are all about the industry and experience economy.

Exam dates and re-exam possibilities

-

Internationality

International course contents, cases and materials.

Completion alternatives

a) Learning on the Moodle platform with the course contents, including:
Inquiry learning
Individual assignments
Team assignments
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Learning assignments

Reports for Parts 1-5. Final report.

Assessment methods

Parts 1-5: Project report 100%