Experiential Luxury Business 1 (5 cr)

Evaluation scale

H-5

Schedule

Tuesdays 8:15 - 11:45 PC/1421 and/or module´s Teams-platform.

Implementation methods, demonstration and Work&Study

The module is highly interactive with an important focus on common discussions.

a) Learning with contact teaching including the following but not limited:
Pre-assignment
Individual, pair/team assignments
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Possible exams

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Materials

Batat, W. (2019). The new luxury experience: Creating the ultimate customer experience. Cham, Switzerland: Springer. (e-book)

Swarbrooke J. (2017). The Meaning of Luxury in Tourism, Hospitality and Events. Goodfellow Publisher Ltd: Oxford. (e-book)

Kapferer J. N. and Bastien V. (2009). The Luxury Strategy. Kogan Page: London and Philadelphia.

Ascencao, M. P. 2018. From experiences to WOW luxury experiences. In Adamsson, K. (eds.). The Art of New Luxury. Haaga-Helia e-publications, 31-37.

E-books and/or online articles provided by the teacher

Companies´ web-sites

Visit Finland 2019. Mitä on suomalainen luksusmatkailu? https://www.businessfinland.fi/globalassets/julkaisut/visit-finland/vfluksusmatkailuesite_final.pdf

Eskola M. 2015. Luksus verkossa – tutkimus arktisia elämyspalveluita tarjoavien lappilaisten palveluyritysten kotisivuista.
Luxury Web Atmospherics – An Examination of Homepage Design of Arctic and Experiential Luxury Entrepreneurs in Lapland https://www.theseus.fi/handle/10024/95487

Latvala R. 2013. Suomalainen luksus käsitteenä ja ilmiönä.
Finnish luxury as a definition and a phenomenon.
http://www.theseus.fi/handle/10024/68752

Teaching methods and instruction

The module is highly interactive with an important focus on common discussions.

Learning with contact teaching including the following but not limited:

Pre-assignment
Individual, pair/team assignments
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Possible exams

Assessment of one´s own learning is a compulsory part of each course.

The students are expected to have a profile in module´s Moodle site and to keep him/herself updated with information provided in Moodle.

Working life connections

Company visits, guest lecturers and workshops with different companies and organisations.

Exam dates and re-exam possibilities

According to Haaga-Helia guidelines. More information from responsible teachers, academic advisors or MyNet.

Internationality

Guest lectures. International learning material. Multi-cultural learning environment.

Completion alternatives

a) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

b) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Learning assignments

The module is highly interactive with an important focus on oral discussions
Pre-assignment
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Individual, pair and team assignments
The assessment of one’s own learning

Assessment methods

Students will perform a number of assignments for the module. More instructions will be given during the module. Please note that in the spring 2020 the commissions are slightly different for each group. Therefore, the teacher will provide more detailed information and guidelines to each team, how to apply the assignments below to teams´ specific commissions.

The nature, scope, and sequence of the assignments proposed below could allow for variation, if necessary. More instructions will be given during the module. At the end of the module self and peer assessment will be collected.

Passed modules are assessed on a scale of 1 to 5.
The assessment criteria are presented for grades 1 - 3 - 5.

Pre-assignment
Participation in discussions during module
Assignments
Final deliverables
In addition the assignment methods may include:
Oral presentations
Written assignments
Pair/ Teamwork assignment