Experiential Luxury Business 1 (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

The module is highly interactive with an important focus on common discussions.

a) Learning with contact teaching including the following but not limited:
Pre-assignment
Individual, pair/team assignments
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Possible exams

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Materials

Books on the content topics
E-books and/or online articles
Companies´ web-sites
Industry related reports and statistics
Relevant media
Lecturer´s own materials
Materials produced by students as a course work

Ascencao, M. P. 2018. From experiences to WOW luxury experiences. In Adamsson, K. (eds.) The Art of New Luxury. pp. 31-37. Haaga-Helia e-publications.

Atwal, G. & Williams. A. 2009. Luxury brand marketing – The experience is everything! Journal of Brand Management, 16(5/6), 338-346.

Bauer et al. 2015. My Little Luxury. Marketing ZFP, 33(1), 57-67.

Danziger, P. N. 2005. Let them eat cake: Marketing luxury to the masses-as well as the classes. Chicago: Dearborn Trade.

Kapferer, J. & Bastien, V. 2009. The luxury strategy: Break the rules of marketing to build luxury brands. London ; Philadelphia: Kogan Page.

Hemetsberg, A. 2012. Because I´m Worth It – Luxury and the Construction of Consumers´Selves, 40(1982), 483-490.

Llamas, R. & Thomsen, T. U. 2016. The luxury of igniting change by giving: Transforming yourself while transforming others´ lives. Journal of Business Research, 69, 166-176.

Red Note 2019. Mitä on suomalainen luksus?

Silverstein, M. J., Fiske, N. & Butman, J. 2005. Trading up: Why consumers want luxury goods - and how companies create them. [New York]: Portfolio.

Swarbrooke, J. 2018. The meaning of luxury in tourism, hospitality and events. Wolvercote, Oxford: Goodfellow Publishers Limited. (Note: also e-book)

Visit Finland 2019. Mitä on suomalainen luksusmatkailu?

Wiedmann, K. & Hennigs, N. 2013. Luxury marketing: A challenge for theory and practice. Wiesbaden: Springer Gabler.

https://skift.com/new-luxury/

Teaching methods and instruction

The module is highly interactive with an important focus on oral discussions
Pre-assignment
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Individual, pair and team assignments
The assessment of one’s own learning

Working life connections

Company visits, guest lecturers and workshops with different companies and organisations.

Internationality

Guest lectures. International learning material. Multi-cultural learning environment.

Assessment methods

Pre-assignment
Participation in discussions during module
Final deliverables
In addition the assignment methods may include:
Oral presentations
Written assignments
Teamwork assignment