Foreign Market Expansion to Emerging Markets (5 cr)

Evaluation scale

H-5

Schedule

We will have 4 online sessions:

2 in May and 2 in June 2022. The date and exact time will be given later.

Implementation methods, demonstration and Work&Study

• Inquiry learning and team guidance and coaching
• Joint real business based project
• Contact lessons: Lectures, workshops, exercises and visiting lecturers
• Team assignments and presentations
• Self-study and Peer- to- Peer learning
• The assessment of one’s own learning 1 h

The self-assessment of one's own learning does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected via an electronic form.

Recognising and validating prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. Information and instructions for recognising and validating prior learning are available at MyNet.

Materials

Blomstermo A, Deo Sharma D. New Horizons in International Business 2003. Learning in the Internationalisation Process of Firms.

Branch A, E: Export Practice and Management, Business Press Newest Ed.Daniels,J.D, Radebaug,H;

Sullivan, D. International Business Environments and Operations, Thirteenth edition

Cavusgil S., Knight G., Riesenberger J.. Pearson 2008 (or newer). International Business. Strategy, Management and New Realities (examination).
Guillermo, Jimez: International Trade; ICC Guide to Export- Import Basics. The Legal, financial and transport aspects of international trade
Hollensen S.. Pearson 2008 (or newer). Essentials of Global Marketing.

Teaching methods and instruction

Mostly Online classes
Inquiry learning and team guidance and coaching
Real business based project
Lectures, workshops, exercises and visiting lecturers
Team assignments and presentations
Self-study and Peer- to- Peer learning
The assessment of one’s own learning 1 h

Working life connections

Identification of the key determinants of both company and market specific requirements for a successful internationalization process
Screening emerging countries to identify promising target markets
Assessment of the market potential (market size, growth rate, trends in the industry, competition, trade barriers, standards etc.)
Evaluating the organizational offering and readiness to expand to emerging markets
Conducting a basic analysis of suitability of various entry/operation modes to a given emerging market
Identification and evaluation of potential foreign business partners
Estimation of the company’s sales potential in the target country
Developing strategies on how to enter and how to manage risks in expansion to emerging markets

Exam dates and re-exam possibilities

No written exam is required

Internationality

International participants
Possibility to work in international teams.
Case companies in the internationalization process. Guest lectures from international organizations and partner universities. International learning materials.

Completion alternatives

If students have acquired the required competence in previous work tasks, recreational activities or other course, they can show the competence with a demonstration and progress faster through their studies.
In that case they should check with the examiner at either before or at the early beginning of the course.

Learning assignments

There will be one big assignment related to market analysis and entry strategy
The assignment will be completed either individually or in a team during the summer and will be assessed in the beginning of August 2022

Assessment methods

This course will be assessed on a scale of 1-5
Following will be assessed:
- Participation, activity and peer assessment. Attendance is compulsory (at least 75% of all attendances)
- Project planning and process
- Final Project report and outcome